Tourisme

lundi 12 mai 2025

Tourisme

Vue du balcon.

The View Agadir: l’Atlantique comme horizon, le bien-être comme promesse

The View Agadir, un resort posé face à l’Atlantique. Ici, on oublie l’agitation. La plage privée, la piscine extérieure chauffée et l’horizon invitent à ralentir, à respirer, à se retrouver.

07.05.2025 - 19:46

Istanbul, côté Asie: ces joyaux à découvrir loin des sentiers battus

The View Agadir, Bouznika et bientôt Rabat: carnet d’adresses d’un hédoniste moderne

Transport aérien: Air Europa reprend ses vols vers Marrakech

Agadir: 3.500 croisiéristes à la découverte de la capitale du Souss

Vidéos

RAM dévoile son nouveau film des consignes de sécurité à bord, un hommage au Maroc, à son patrimoine et à ses artisans

سياح أوروبيون يهربون من صقيع بلدانهم إلى دفء أكادير

Soleil et confort: pourquoi Agadir séduit les Européens en hiver

Qu’il neige à foison ou que les flocons se fassent rares, Oukaïmeden séduit toujours autant

Toutes les vidéos

«Tanger la créative» sous les projecteurs de TV5 Monde

La chaîne de télévision internationale TV5 Monde a dédié ce week-end la rubrique «Voyage» de son site web à la métamorphose qui s’opère à Tanger en misant sur la créativité pour développer «un tourisme culturel ancré dans le patrimoine et dans l’art contemporain».

01.04.2025 - 10:09

Les recettes voyages en hausse de 2,8% à fin février

Les recettes voyages ont atteint 15,75 milliards de dirhams à fin février 2025, ressort-il du récent bulletin de l’Office des changes sur les indicateurs mensuels des échanges extérieurs.

28.03.2025 - 15:07

Tourisme: en chiffres, voici comment s’est porté le secteur en février

Le Maroc a enregistré une hausse de 22% des arrivées touristiques en février dernier, avec 1,3 million de visiteurs ayant franchi ses postes-frontières.

22.03.2025 - 15:56

Tourisme: pourquoi le Maroc doit capitaliser sur le marché allemand

Avec une hausse de 29% des arrivées touristiques en provenance d’Allemagne en 2024, le Maroc renforce sa position sur ce marché, mais peine encore à retrouver les niveaux de performance économique et de rentabilité d’avant la pandémie. Explications.

10.03.2025 - 17:30

RAM dévoile son nouveau film des consignes de sécurité à bord, un hommage au Maroc, à son patrimoine et à ses artisans

Royal Air Maroc a dévoilé ce mercredi 5 mars son nouveau film des consignes de sécurité à bord. Conçu dans le cadre de la nouvelle plateforme de marque de la compagnie, ce film offre un voyage visuel à travers le Maroc, mettant en avant son artisanat et son patrimoine.

05.03.2025 - 16:27

Aérien. Delta Air Lines lancera en octobre un vol direct Atlanta-Marrakech

La compagnie américaine Delta Air Lines lancera en octobre prochain un vol direct reliant Marrakech à la ville d’Atlanta, dans l’État de Géorgie, aux États-Unis, à raison de trois fréquences hebdomadaires. Les détails.

28.02.2025 - 12:22

Affluence record de touristes en janvier: ce que disent les chiffres

Les opérateurs touristiques démarrent l’année sur les chapeaux de roue. En janvier, pas moins de 1,26 million de visiteurs ont foulé le sol marocain. Une performance portée par l’amélioration de la connectivité aérienne et une attractivité confirmée sur plusieurs marchés internationaux.

26.02.2025 - 09:04

Soleil et confort: pourquoi Agadir séduit les Européens en hiver

Chaque année, dès que le froid s’installe en Europe, Agadir devient une destination de choix pour de nombreux touristes en quête de douceur et de soleil. Témoignages.

18.02.2025 - 10:21

Le Britannique Jet2 lance deux nouvelles liaisons aériennes vers le Maroc

La compagnie aérienne britannique Jet2 a annoncé, jeudi, le lancement de deux nouvelles liaisons vers le Maroc qui s’ajouteront à son programme de l’hiver 2025-2026, en partance de Bournemouth et Leeds vers Agadir et Marrakech, respectivement.

06.02.2025 - 12:30

Tourisme: le Maroc a atteint un record historique de 1,2 million de visiteurs en janvier 2025

Les arrivées touristiques au Maroc ont atteint, en janvier dernier, un nouveau record historique de 1,2 million de personnes, enregistrant une croissance de 27% comparativement au même mois de l’année 2024, selon le ministère du Tourisme, de l’Artisanat et de l’Économie sociale et solidaire.

05.02.2025 - 19:10

\n\n"},{"_id":"LBGVXW32WBFYZHY3OBKLLI7Y6Q","additional_properties":{"_id":1742590537994},"type":"text","content":"Les principaux aéroports du pays ont largement bénéficié de cet afflux touristique. L’aéroport de Rabat-Salé enregistre la plus forte progression, avec une hausse de 37% (64.546 arrivées contre 47.119 en 2024). Tanger Ibn Battouta suit de près avec une augmentation de 33% (74.113 arrivées contre 55.674), tandis qu’Agadir Al Massira progresse de 28% (128.905 arrivées contre 100.557)."},{"_id":"FT4VTCD4ARDVXGFSVSLVY7GWOI","additional_properties":{"_id":1742592064567},"type":"text","content":"Évolution du nombre des arrivées par poste-frontière. (Source: observatoire du tourisme)"},{"_id":"2BMZQGMTMJEDHH5CPD7IGW3ALA","additional_properties":{"_id":"G367RLODONBZXH6NVA2S2U2T2Y"},"type":"raw_html","content":"\n\n\n \n \n \n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

Poste Frontière	Arrivées en février 2024	Arrivées en février 2025	Évolution (en %)
A Marrakech - Ménara	340 094	407 300	20 %
A Casablanca Mohammed V	174 679	201 242	15 %
T Bab Sebta	116 680	147 855	27 %
A Agadir Al Massira	100 557	128 905	28 %
T Béni Anzar	100 069	97 058	-3 %
A Tanger Ibn Battouta	55 674	74 113	33 %
A Rabat-Salé	47 119	64 546	37 %
A Fès Saïss	54 951	61 997	13 %
Port de Tanger Med	45 258	59 627	32 %
Port de Tanger Ville	24 739	32 380	31 %
Autres postes	88 179	121 154	37 %
Total	1 147 999	1 396 177	22 %

\n\n

	
		OSZAR »

\n\n"},{"_id":"LBGVXW32WBFYZHY3OBKLLI7Y6Q","additional_properties":{"_id":1742590537994},"type":"text","content":"Marrakech-Ménara, principal hub touristique, reste en tête avec 407.300 arrivées, soit une croissance de 20% par rapport aux 340.094 de l’année précédente. Casablanca Mohammed V et Fès Saïss ne sont pas en reste, affichant des hausses respectives de 15 % (201.242 arrivées) et 13% (61.997 arrivées)."},{"_id":"FG7XGOC7CVA5LI77BV4QQHN5JQ","additional_properties":{"_id":1742592398542},"type":"text","content":"Les postes terrestres et portuaires ont également profité de cette croissance. Le poste frontalier de Bab Sebta enregistre une hausse de 27%, avec 147.855 arrivées contre 116.680 en 2024. Le port de Tanger Med progresse de 32% (59.627 arrivées contre 45.258), et Tanger Ville suit avec une augmentation de 31% (32.380 arrivées contre 24.739). 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Zoubir Bouhoute, expert en flux touristiques."},{"_id":"UOOFZZ4S45AW5PMSIEU33TDSEA","additional_properties":{"_id":1741614901375},"type":"text","content":"«Alors qu’en 2023 le Maroc accueillait environ 280.788 touristes allemands, ce chiffre est monté à près de 361.116 en 2024. Malgré cette progression, on reste en deçà des performances de 2018, considérée comme année de référence avec 652.481 arrivées», explique Zoubir Bouhoute."},{"_id":"LPQD2HFEPVH5BB6BIPKSEP76PM","additional_properties":{"_id":1741374499136},"type":"text","content":"Évolution des arrivées à partir du marché allemand (Source: l’observatoire du tourisme)"},{"_id":"7BQRSAYZWVCUZKRIIHFGIDMGYI","additional_properties":{"_id":"WZFTUFZAWVBTHOSHT5UY6BKNYU"},"type":"raw_html","content":"\n\n\n \n \n \n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

Année	Nombre d'arrivées
2014	572.604
2015	615.573
2016	602.832
2017	690.528
2018	652.481
2019	684.406
2021	38.894
2022	171.219
2023	280.788
2024	361.116

\n\n

	
		OSZAR »

\n\n"},{"_id":"UOOFZZ4S45AW5PMSIEU33TDSEA","additional_properties":{"_id":1741614901378},"type":"text","content":"«Les nuitées, indicateur essentiel pour évaluer l’impact du marché, peinent également à retrouver leur niveau d’avant-crise: on estime qu’elles pourraient atteindre un million en 2024, contre 1,8 million précédemment. Cette situation s’explique notamment par une durée moyenne de séjour qui plafonne à environ trois nuitées, limitant les dépenses et freinant la croissance de ce marché», poursuit-il."},{"_id":"LPQD2HFEPVH5BB6BIPKSEP76PM","additional_properties":{"_id":1741374499139},"type":"text","content":"Évolution des nuitées générées à partir du marché allemand (Source: l’observatoire du tourisme)"},{"_id":"BJDFAGAP5NENBAN6EMZTUAVSZI","additional_properties":{"_id":"NM4WNHXXSVBOBIXIUKJQEMNZK4"},"type":"raw_html","content":"\n\n\n \n \n \n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

Année	Nuitées générées à partir du marché allemand	Total des nuitées	Part des nuitées générées à partir du marché allemand
2012	786.351	17.027.390	4,62%
2013	998.424	19.121.947	5,22%
2014	1.192.858	19.601.022	6,09%
2015	1.391.905	18.458.252	7,54%
2016	1.264.744	19.219.559	6,58%
2017	1.745.291	22.075.722	7,91%
2018	1.870.209	23.996.814	7,79%
2019	1.747.204	25.245.938	6,92%
2020	332.756	6.988.019	4,76%
2021	69.132	9191.625	0,75%
2022	428.375	19.006.491	2,25%
2023	864.109	25.640.602	3,37%
2024 (Estimé)	1.114.701	28.705.914	3,88%

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		OSZAR »

\n\n"},{"_id":"VYPDHMUS3ZAUHDH6QYGE35YT4A","additional_properties":{"_id":1741614901381},"type":"text","content":"Parmi les principaux défis, la durée trop courte des séjours se révèle particulièrement problématique, en plus d’une offre balnéaire attractive. «Ce segment reste le point faible du Maroc: l’absence d’infrastructures balnéaires suffisamment développées, combinée à une offre d’activités parfois jugée insuffisante, peut inciter les voyageurs allemands à privilégier d’autres pays comme l’Espagne, la Turquie ou la Grèce. Pour améliorer durablement sa compétitivité, le Royaume doit moderniser et enrichir son offre afin de mieux correspondre aux attentes de cette clientèle exigeante», argumente le consultant."},{"_id":"UZTAI4ZHVJDEXKM5V5W7J5E2HQ","additional_properties":{"_id":"P35IXXT35FEEHNF2HZW2ABNGDE"},"type":"interstitial_link","content":"Affluence record de touristes en janvier: ce que disent les chiffres","url":"https://fr.le360.ma/tourisme/affluence-record-de-touristes-en-janvier-ce-que-disent-les-chiffres_PUWTFQYJ7FEX5PRUM5QMU4BKSQ/"},{"_id":"GWA66GAX3BBXTGW2VW3A7FA2EE","additional_properties":{"_id":1741366522714},"type":"text","content":"Pourtant, le potentiel économique du marché allemand est considérable. Première économie européenne et quatrième puissance mondiale, l’Allemagne affiche un PIB par habitant de 51.227 euros. Avant la crise du Covid-19, les Allemands dépensaient chaque année jusqu’à 69,5 milliards d’euros dans les voyages à l’étranger. Après une chute à cause de la pandémie (31,9 milliards d’euros en 2020 puis 28,8 milliards en 2021), le marché a repris dès 2022, atteignant 58,6 milliards d’euros avant de culminer à 79 milliards d’euros en 2023, soit une hausse annuelle de 27%."},{"_id":"LPQD2HFEPVH5BB6BIPKSEP76PM","additional_properties":{"_id":1741374499146},"type":"text","content":"Évolution des dépenses de voyage des touristes allemands (Source: ONMT)"},{"_id":"Y2CY4G24WJDUXGJAFF5ACWF3HM","additional_properties":{"_id":"2ZUG2S44XNHLBJWYBLTNZV54A4"},"type":"raw_html","content":"\n\n\n \n \n \n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

Année	Dépenses de voyage (Mds €)	Évolution (%)
2019	69,5	-
2020	31,9	-54,1%
2021	30,1	-5,6%
2022	62,3	+107,0%
2023	79,0	+26,8%

\n\n

	
		OSZAR »

\n\n"},{"_id":"RLNXW24S7NH45MVHJSDTE3FWNU","additional_properties":{"_id":1741366522717},"type":"text","content":"Pour Zoubir Bouhoute, le potentiel économique du marché allemand n’est plus à prouver, comme en témoignent les dépenses touristiques croissantes des Allemands. Le véritable défi réside dans la capacité à attirer cette clientèle en proposant des produits touristiques qui correspondent à leurs besoins spécifiques."},{"_id":"WKAYC7IWENHPLN5W6BAHQ3SVRM","additional_properties":{"_id":1741366522718},"type":"text","content":"Comment l’ONMT entend booster le marché allemand"},{"_id":"HTF22HZPFNFN7PSNU4T3D5FHJU","additional_properties":{"_id":1741366522719},"type":"text","content":"Conscient de cette opportunité, l’ONMT a sensiblement renforcé ses dispositifs en direction du marché allemand. Entre 2023-2024 et 2024-2025, les compagnies aériennes partenaires ont augmenté de 58% leur capacité en sièges vers le Maroc, passant de 449.411 à 709.417 sièges. De leur côté, les tour-opérateurs allemands partenaires affichent une croissance de capacité de 14%, passant de 308.520 à 352.784 voyageurs programmés vers la destination Maroc."},{"_id":"42K5NVI2TRGVRAKWDVI5IWF4LM","additional_properties":{"_id":1741366522720},"type":"text","content":"Parallèlement, des campagnes marketing d’envergure sont menées, à l’image du partenariat stratégique avec Condor Airlines et de l’habillage des vitrines Galeria-Reisen dans plus de 45 villes allemandes. Plusieurs roadshows et voyages de familiarisation («Fam-trips») mobilisant plus de 1.000 agents de voyage complètent cette démarche proactive."},{"_id":"NCVLTOEADJG3BGB3EEHIOLDVEE","additional_properties":{"_id":1741366522721},"type":"text","content":"Présent au salon ITB 2025 à Berlin, qui a eu lieu du 4 au 6 mars, l’Office national marocain du tourisme (ONMT) a également misé sur ce rendez-vous international majeur pour renforcer l’attractivité du Royaume auprès des touristes allemands."},{"owner":{"sponsored":false,"id":"le360"},"address":{},"syndication":{},"auth":{"1":"cdae9bc28acc9791362c2502daeb2f0bbc5bbb4d34a95c36963ac818801c30f0"},"caption":"Une délégation de l'ONMT a pris part, du 4 au 6 mars, au salon ITB 2025 à Berlin.","source":{"system":"photo center","edit_url":"","additional_properties":{"editor":"photo center"}},"taxonomy":{"associated_tasks":[]},"type":"image","version":"0.10.9","url":"https://cloudfront-eu-central-1.images.arcpublishing.com/le360/MEMGVMJKYVAXFOK3F4OFJHGOZY.jpeg","licensable":false,"credits":{"affiliation":[]},"subtitle":"Une délégation de l'ONMT a pris part","width":1600,"_id":"MEMGVMJKYVAXFOK3F4OFJHGOZY","additional_properties":{"fullSizeResizeUrl":"/resizer/v2/MEMGVMJKYVAXFOK3F4OFJHGOZY.jpeg?auth=cdae9bc28acc9791362c2502daeb2f0bbc5bbb4d34a95c36963ac818801c30f0","proxyUrl":"/resizer/v2/MEMGVMJKYVAXFOK3F4OFJHGOZY.jpeg?auth=cdae9bc28acc9791362c2502daeb2f0bbc5bbb4d34a95c36963ac818801c30f0","originalUrl":"https://cloudfront-eu-central-1.images.arcpublishing.com/le360/MEMGVMJKYVAXFOK3F4OFJHGOZY.jpeg","published":true,"resizeUrl":"/resizer/v2/MEMGVMJKYVAXFOK3F4OFJHGOZY.jpeg?auth=cdae9bc28acc9791362c2502daeb2f0bbc5bbb4d34a95c36963ac818801c30f0","ingestionMethod":"manual","thumbnailResizeUrl":"/resizer/v2/MEMGVMJKYVAXFOK3F4OFJHGOZY.jpeg?auth=cdae9bc28acc9791362c2502daeb2f0bbc5bbb4d34a95c36963ac818801c30f0&width=300","version":0,"originalName":"Photo CP ONMT ITB Berlin 2025.jpeg","mime_type":"image/jpeg","restricted":false,"template_id":276,"galleries":[],"_id":"M3RUEYS3B5CK7FTVF3XNJ3CZAI"},"created_date":"2025-03-07T17:52:25Z","last_updated_date":"2025-03-07T17:52:25Z","height":1066,"image_type":"photograph"},{"_id":"LDOK2VGBPJE4JICU6XS4NCNQO4","additional_properties":{"_id":1741366522722},"type":"text","content":"À l’occasion, le pavillon marocain a rassemblé cette année plusieurs conseils régionaux du tourisme représentant plusieurs destinations touristiques du royaume, telles que Tanger, l’Oriental, Fès, Béni Mellal ou encore Drâa-Tafilalet, avec une mention spéciale pour Agadir et Marrakech qui ont été mises à l’honneur. Une délégation qui a été accompagnée de la Confédération nationale du tourisme (CNT), de la Fédération nationale de l’industrie hôtelière (FNIH) et de la Fédération nationale des Agences de voyages du Maroc (FNAVM)."},{"_id":"STNAFTULRRHP3BSKOP5FXUINLA","additional_properties":{"_id":"PWUQRBFDFFAL7JR3RO64GCQYRM"},"type":"interstitial_link","content":"Tourisme. Quatre médinas hors des sentiers battus à visiter au Maroc, selon «Le Figaro»","url":"https://fr.le360.ma/lifestyle/tourisme-quatre-medinas-hors-des-sentiers-battus-a-visiter-au-maroc-selon-le-figaro_L5WFXMALIJHYZLNW7FF7ZCH4GU/"},{"_id":"IKMMQ6RGFZBI7PWB2DSQTO2P7U","additional_properties":{"_id":1741366522723},"type":"text","content":"En marge de cette édition, l’ONMT a annoncé la signature de quatre accords avec des partenaires de renom: Expedia, Condor, Alltours et Discover Airlines, visant à renforcer la promotion et la commercialisation de la destination Maroc."},{"_id":"2JQDLYXILZE5JLMF5LYX7RG2KM","additional_properties":{"_id":1741366522724},"type":"text","content":"«En tant que leader mondial des plateformes de voyage en ligne, Expedia s’engage aux côtés de l’ONMT dans un partenariat stratégique de trois ans à partir de l’été 2025. Cet accord ambitieux vise à doubler le nombre de nuitées d’ici la troisième année, à conquérir de nouveaux marchés émetteurs avec un focus sur les États-Unis, le Royaume-Uni et la France, et enfin déployer une stratégie marketing 360° intégrant des médias premium, des campagnes de relations publiques, des formations pour les partenaires et des actions de branding afin de renforcer l’image du Maroc sur l’ensemble des plateformes Expedia», fait savoir un communiqué de l’Office."},{"_id":"76LREDU5DFGYHBJWYPX76KMWUQ","additional_properties":{"_id":1741366522725},"type":"text","content":"La consolidation des liaisons aériennes entre le Maroc et l’Allemagne est également un axe clé de cette participation à l’ITB. «L’ONMT a signé deux accords avec Condor et Discover Airlines pour renforcer les connexions entre les deux pays et élargir les opportunités de voyage pour les touristes allemands. Par ailleurs, l’Office profite du salon pour rencontrer d’autres acteurs majeurs du transport aérien afin d’explorer de nouvelles opportunités de développement des liaisons entre le Maroc et l’Allemagne», détaille-t-on."}],"subheadlines":{"basic":"Avec une hausse de 29% des arrivées touristiques en provenance d’Allemagne en 2024, le Maroc renforce sa position sur ce marché, mais peine encore à retrouver les niveaux de performance économique et de rentabilité d’avant la pandémie. Explications."},"description":{"basic":""},"language":"FR","source":{"system":"composer","name":"le360","source_type":"staff"},"taxonomy":{"primary_site":{"path":"/tourisme","parent_id":"/","name":"Tourisme","description":"Tourisme | Retrouvez toute l'actualité du Maroc et du monde, en temps réel, sur le premier site d'information francophone au Maroc : www.le360.ma","_id":"/tourisme","additional_properties":{"original":{"parent":{"default":"/","menu-principal":"/","menu-mobile":"/"},"navigation":{"nav_title":"Tourisme","clickable_in_menu":"true","navigation_type":null,"color_code":"04BAEE"},"site":{"pagebuilder_path_for_native_apps":null,"site_url":"https://fr.le360.ma/tourisme","site_keywords":null,"site_about":null,"site_description":"Tourisme | Retrouvez toute l'actualité du Maroc et du monde, en temps réel, sur le premier site d'information francophone au Maroc : 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Delta Air Lines lancera en octobre un vol direct Atlanta-Marrakech"},"websites":{"le-360-francais":{"website_url":"/tourisme/aerien-delta-air-lines-lancera-en-octobre-un-vol-direct-atlanta-marrakech_NVVJIL4AXVD5DE7PBFSW5QKSAI/","website_section":{"path":"/tourisme","parent":{"default":"/"},"_website":"le-360-francais","parent_id":"/","name":"Tourisme","description":"Tourisme | Retrouvez toute l'actualité du Maroc et du monde, en temps réel, sur le premier site d'information francophone au Maroc : www.le360.ma","_id":"/tourisme","additional_properties":{"original":{"parent":{"default":"/","menu-principal":"/","menu-mobile":"/"},"social":{"twitter":null,"rss":null,"facebook":null,"instagram":null},"site_topper":{"site_logo_image":null},"navigation":{"nav_title":"Tourisme","clickable_in_menu":"true","navigation_type":null,"color_code":"04BAEE"},"site":{"pagebuilder_path_for_native_apps":null,"site_url":"https://fr.le360.ma/tourisme","site_keywords":null,"site_about":null,"site_description":"Tourisme | Retrouvez toute l'actualité du Maroc et du monde, en temps réel, sur le premier site d'information francophone au Maroc : www.le360.ma","site_title":"Tourisme","site_tagline":null},"_admin":{"alias_ids":["/tourisme"]},"inactive":false,"node_type":"section","_website":"le-360-francais","name":"Tourisme","_id":"/tourisme","ancestors":{"default":["/"],"menu-principal":["/"],"menu-mobile":["/"]},"order":{"menu-principal":1012,"default":1005,"menu-mobile":1010}}},"_website_section_id":"le-360-francais./tourisme","type":"section","version":"0.6.0"}}},"created_date":"2025-02-28T10:34:02.272Z","publish_date":"2025-03-01T08:13:34.473Z","_id":"NVVJIL4AXVD5DE7PBFSW5QKSAI","website":"le-360-francais","website_url":"/tourisme/aerien-delta-air-lines-lancera-en-octobre-un-vol-direct-atlanta-marrakech_NVVJIL4AXVD5DE7PBFSW5QKSAI/"},{"content_elements":[{"_id":"I4SUNGXFAJBU5LKWSBQBQLMQC4","additional_properties":{"_id":1740428501503},"type":"text","content":"L’activité touristique démarre 2025 sur une note particulièrement positive. D’après les dernières données publiées par l’Observatoire du tourisme, le Maroc a enregistré 1.265.197 arrivées de visiteurs en janvier, contre 992.541 durant la même période de l’année précédente. Cette hausse de 27% constitue, pour de nombreux opérateurs, le signe d’un redémarrage solide après une année 2024 déjà marquée par un regain d’activité."},{"_id":"C6KDLI25LRAD3HBCLXXXME3G4U","additional_properties":{"_id":1740428501504},"type":"text","content":"Un constat également partagé par Zoubir Bouhoute, expert en flux touristiques: «Une progression de 27% en janvier 2025 est un indicateur positif, mais il faut l’inscrire dans une perspective plus large. Certes, cette augmentation traduit une demande soutenue et un attrait confirmé pour la destination Maroc, mais elle s’explique aussi par des facteurs conjoncturels, notamment l’amélioration des dessertes aériennes. Nous avons amélioré de trois points la part du transport aérien par rapport à 2024, et cela permet d’envisager sereinement l’objectif des 20 millions de touristes d’ici fin 2025.»"},{"_id":"6EMXWM3B4BDLHFZTZL7WCYGB64","additional_properties":{"_id":"TDMUPXTDEJHLVL6OMG3POTTTDQ"},"type":"interstitial_link","content":"Tourisme. Quatre médinas hors des sentiers battus à visiter au Maroc, selon «Le Figaro»","url":"https://fr.le360.ma/lifestyle/tourisme-quatre-medinas-hors-des-sentiers-battus-a-visiter-au-maroc-selon-le-figaro_L5WFXMALIJHYZLNW7FF7ZCH4GU/"},{"_id":"CEZWWCRNCJCKDEH3IZBI47OBWY","additional_properties":{"_id":1740428501505},"type":"text","content":"Le consultant en tourisme rappelle qu’en 2024, sur les 17,4 millions d’arrivées globales, 68% provenaient de l’aérien, une proportion qui atteint désormais plus de 71% pour ce seul mois de janvier 2025. Dans le détail, l’aéroport de Marrakech-Ménara se maintient en tête avec 334.799 arrivées, soit une hausse de 27% par rapport à janvier 2024."},{"_id":"KYJNCSMCI5FDRG3THJQ54QUZ2E","additional_properties":{"_id":1740428501506},"type":"text","content":"L’aéroport de Casablanca, avec 195.264 passagers, progresse de 25% sur la même période, pendant que celui d’Agadir enregistre une hausse de 21%. La plateforme aéroportuaire de Tanger Ibn Battouta dépasse, elle, la moyenne nationale avec +37%. La véritable surprise de ce début d’année est cependant Rabat-Salé, qui s’établit à +55%. «C’est une évolution impressionnante, surtout après un excellent cru de 2024 à +42%. Rabat profite notamment des nouvelles ouvertures d’hôtels de luxe comme le Four Seasons ou le Ritz-Carlton», explique notre interlocuteur. Il ajoute que cette ascension rapide permet à la capitale de concurrencer davantage Fès, qui, malgré une hausse de 19% en janvier 2025, pourrait perdre du terrain si les tendances se confirment dans les mois à venir."},{"_id":"FRC63QKZ2FBURIAEFTWOHA4XBI","additional_properties":{"_id":1740429243761},"type":"text","content":"Évolution des arrivées aux différents postes-frontières. (Source: l’observatoire du tourisme)"},{"_id":"BBM7FTW7JNFRFIVE7UQGVOK5UE","additional_properties":{"_id":"LMMEJGRT5JEO5DSTOGMFDL5USY"},"type":"raw_html","content":"\n\n\n \n Évolution des arrivées par point d'entrée\n \n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

Poste Frontière	Janvier 2024	Janvier 2025	Évolution
A Marrakech - Ménara	263 552	334 799	27 %
A Casablanca Mohammed V	156 797	195 264	25 %
T Bab Sebta	114 763	152 271	33 %
T Béni Anzar	100 062	112 725	13 %
A Agadir Al Massira	81 731	99 147	21 %
A Tanger Ibn Battouta	50 395	68 830	37 %
A Rabat-Salé	36 739	57 000	55 %
Port de Tanger Med	42 884	55 569	30 %
A Fès Saïss	43 726	52 139	19 %
A Nador El Aroui	25 711	33 892	32 %

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"},{"_id":"OWFPVPHOHFHK7E6S6XOMXUVESA","additional_properties":{"_id":1740428501509},"type":"text","content":"Sur le plan des marchés émetteurs, le paysage reste marqué par la vigueur de la France et de l’Espagne, toujours en tête en termes de volume. En janvier 2025, la France bondit de 17% (143.082 arrivées), tandis que l’Espagne enregistre +19% (105.343 touristes). Des taux inférieurs à la croissance globale, qui s’expliquent par les volumes déjà conséquents de ces deux marchés. «En 2024, la France avait progressé de 21% et l’Espagne de 15%. On constate donc une normalisation en ce début d’année 2025. Il faut toutefois y voir la marque d’une bonne stabilité plutôt qu’un ralentissement», nuance Zoubir Bouhoute."},{"_id":"INA5WLOAKBAT3KVGW4IWGNNI5U","additional_properties":{"_id":1740428501510},"type":"text","content":"D’autres nationalités affichent en revanche des croissances encore plus marquantes: le Royaume-Uni grimpe de 45%, dans la lignée d’une année 2024 déjà exceptionnelle à +47%. La dynamique italienne est encore plus saillante, avec +47% en janvier 2025, alors qu’en 2024, la progression annuelle avait atteint 35%. Zoubir Bouhoute y voit une opportunité majeure: «L’Italie pourrait connaître la plus forte hausse de l’année, d’autant que 1.500 agents de voyage italiens se réuniront à Casablanca en avril. Cette opération de grande ampleur permettra de mieux faire connaître la destination marocaine et devrait générer des retombées positives sur l’ensemble du pays.»"},{"_id":"VGQJS5IOUVGLFAOBYSC4DSHUXA","additional_properties":{"_id":1740428501511},"type":"text","content":"Le Canada (+41%) renforce également sa présence grâce aux connexions assurées, entre autres, par Air Transat vers Marrakech. La Chine, qui s’est déjà illustrée en 2024 avec une hausse de 78% (106.483 visiteurs), démarre l’année 2025 à un rythme soutenu. Le spécialiste des flux touristiques insiste sur ce fort potentiel: «Les liaisons directes depuis Shanghai et Pékin ont repris les 19 et 20 janvier. Les effets se feront plus sentir à partir de février et surtout d’avril. Le marché chinois pourrait ainsi connaître des progressions encore plus notables au cours des prochains mois.»"},{"_id":"6X666JQYWJG4VLB7LW6DUJKSNM","additional_properties":{"_id":1740430074920},"type":"text","content":"Le Maroc mise sur l’ITB Berlin pour relancer le marché allemand"},{"_id":"5QBEBZVAMNBTPKYGBDICBATR2U","additional_properties":{"_id":1740428501512},"type":"text","content":"Le marché allemand, en dépit d’une progression de 29% sur l’ensemble de 2024, reste en deçà de son potentiel, avec 361.116 visiteurs enregistrés sur l’année. Sur le seul mois de janvier 2025, il affiche +15% (24.444 arrivées). Zoubir Bouhoute espère que la participation du Maroc à l’ITB Berlin – l’un des plus grands salons du tourisme au monde – permettra d’améliorer ces chiffres. «Les tour-opérateurs allemands réclament davantage de produits balnéaires. Il faut donc renforcer l’offre, notamment sur des stations balnéaires mieux structurées, pour tirer pleinement profit de ce marché et dépasser la barre des 400.000 arrivées en 2025», analyse-t-il."},{"_id":"IGAMD7UODZDYXDK44IQMDE5LTM","additional_properties":{"_id":1740428501513},"type":"text","content":"Les États-Unis, portés par l’ouverture de nouvelles liaisons aériennes fin 2024, affichent +31% de visiteurs en janvier 2025. L’envolée du trafic transatlantique, en particulier vers Casablanca, nourrit l’espoir d’une montée en puissance rapide de ce marché nord-américain. «Nous sommes encore loin des niveaux de la France ou de l’Espagne, mais la marge de progression est importante. Chaque nouvelle ligne contribue à accroître la notoriété du pays et à diversifier la clientèle», note Zoubir Bouhoute."},{"_id":"FRC63QKZ2FBURIAEFTWOHA4XBI","additional_properties":{"_id":1740429243769},"type":"text","content":"Évolution des arrivées par marché émetteur. (Source: l’observatoire du tourisme)"},{"_id":"BCUTXVZW2VDF5KGE42AREFMXXI","additional_properties":{"_id":"ZOOSLUMG4RCGXPYCCVSDZAQLMU"},"type":"raw_html","content":"\n\n\n \n \n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

Marché émetteur	Janvier 2024	Janvier 2025	Évolution
France	122 330	143 082	17 %
Espagne	88 291	105 343	19 %
Royaume-Uni	53 965	78 344	45 %
Italie	22 442	33 077	47 %
Allemagne	21 264	24 444	15 %
États Unis	17 490	22 935	31 %
Belgique	13 884	18 904	36 %
Hollande	14 403	18 496	28 %
Pologne	11 348	13 490	19 %
Chine	8 460	11 865	40 %
Canada	6 800	9 573	41 %
Autres pays	113 531	145 295	28 %

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		OSZAR »

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Les perspectives d’atteindre, voire de dépasser, la barre des 20 millions de visiteurs en 2025 se rapprochent, soutenues par la consolidation de l’aérien et l’explosion de marchés jusque-là considérés comme secondaires.»"},{"_id":"KMA7DY4JAVB5RNDLZQIFYEHXHE","additional_properties":{"_id":1740428501518},"type":"text","content":"Pour Zoubir Bouhoute, la feuille de route est claire: maintenir l’élan en continuant d’investir dans l’infrastructure et les actions de promotion, tant en Europe qu’en Asie et sur le continent américain. Une stratégie qui, si elle se concrétise, fera de 2025 l’année de tous les records pour le secteur."}],"subheadlines":{"basic":"Les opérateurs touristiques démarrent l’année sur les chapeaux de roue. En janvier, pas moins de 1,26 million de visiteurs ont foulé le sol marocain. 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